Required Experience:
- 2-4 years of professional experience in SEO
- Proven experience in improving organic traffic and search rankings
Required Skills:
- Strong understanding of on-page, off-page, technical, and local SEO
- On-page optimization: meta titles, descriptions, headings, internal linking
- Off-page optimization: backlink building, outreach, guest posting
- Technical SEO: crawl analysis, site speed optimization, mobile-first indexing, canonicalization, structured data (schema markup)
- Local SEO: Google Business Profile optimization, local citations
- Keyword research, competitor analysis, and identifying growth opportunities
- Optimizing content for search intent, user experience (UX), and conversions
- Ability to optimize both WordPress and custom-built websites
- Knowledge of schema markup, structured data, and rich snippets
- SEO content writing and content optimization for blogs, landing pages, and websites
Soft Skills:
- Analytical mindset with strong problem-solving abilities
- Attention to detail and quality assurance
- Strong communication and collaboration skills
- Ability to manage multiple projects and deadlines
- Continuous learning and adapting to SEO trends and algorithm updates
Tools & Platforms:
- Google Analytics, Google Search Console, Google Tag Manager
- SEO platforms: SEMrush, Ahrefs, Moz, Ubersuggest
- WordPress SEO plugins: Yoast SEO, Rank Math
- Technical SEO tools: Screaming Frog, SurferSeo, SEOptimer
- Rank tracking and reporting tools
- Familiarity with HTML, CSS, and JavaScript for SEO fixes
Responsibilities:
- Develop and execute SEO strategies to improve organic search performance across websites
- Conduct keyword research, content planning, and competitor analysis
- Optimize website content, meta tags, headings, images, and internal linking structure
- Perform technical SEO audits and implement fixes for site speed, crawl errors, mobile optimization, and structured data
- Optimize both WordPress and custom-built websites
- Create and optimize SEO-friendly content, including blogs, landing pages, and product pages
- Build high-quality backlinks and manage off-page SEO activities
- Monitor, analyze, and report SEO performance, providing actionable insights
- Collaborate with content, design, and development teams to implement SEO best practices
- Stay updated with industry trends, search engine algorithm updates, and emerging SEO technologies
- Optimize for modern search trends such as voice search, featured snippets, and rich results
What We Offer:
- Opportunity to lead SEO initiatives and make a direct impact on business growth
- Collaborative and innovative team environment
- Professional development and access to the latest SEO tools
Exposure to multi-channel marketing campaigns and modern SEO practices